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Home/Brand Safety/Fenty Beauty
Brand safety report

Fenty Beauty.

Ingredient safety analysis based on 5 products in our database.

Safety Score

4.6/10

Products

5

Flagged Ingredients

6

The report

Full breakdown.

Fenty Beauty

San Francisco, CaliforniaFounded 2017
Safety Score4.6/10Concerning

Fenty Beauty was launched in 2017 by Robyn Rihanna Fenty in partnership with LVMH's Kendo Brands division. The brand made immediate waves by launching with 40 foundation shades (later expanded to 50), setting a new standard for shade inclusivity in the beauty industry. Fenty Beauty's lip products include Gloss Bomb (one of the best-selling lip glosses ever), Stunna Lip Paint, and various lip balms. While the brand's inclusivity message resonated globally, Fenty Beauty products contain standard cosmetic ingredients including synthetic dyes, petroleum derivatives, phenoxyethanol, and fragrances. The brand's massive cultural influence means its ingredient standards set expectations for a new generation of beauty consumers.

Products Analyzed

Fenty Beauty Gloss Bomb Universal Lip Luminizer6/10
Fenty Beauty Stunna Lip Paint3/10
Fenty Beauty Icon Semi-Matte Refillable Lipstick4/10
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper5/10
Fenty Beauty Poutsicle Hydrating Lip Stain5/10

Flagged Ingredients Found

polyethylene glycol(in 4 products)synthetic fragrance(in 4 products)dimethicone(in 3 products)artificial colors(in 3 products)polybutene(in 2 products)phenoxyethanol(in 2 products)
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Who Owns Fenty Beauty?

Big Corp Subsidiary

Parent Company

LVMH (Kendo Brands)(MC.PA)

Parent Industry

Luxury Goods

Parent Revenue

Approximately $86 billion (2024)

Also Makes

Louis VuittonDiorSephoraGivenchyFresh

Fenty Beauty is a joint venture between Rihanna and LVMH's Kendo Brands division. LVMH is the world's largest luxury goods conglomerate. Reports indicate Rihanna holds a 50% stake in the brand.

Corporate ownership does not automatically mean a product is unsafe. It means ingredient and sourcing decisions are influenced by a parent company whose primary business is luxury goods. Consumers deserve to know who profits from their purchases.

The line

Products by Fenty Beauty.

View full ingredient analysis →
Fenty Beauty Gloss Bomb Universal Lip Luminizer

Fenty Beauty Gloss Bomb Universal Lip Luminizer

Fenty Beauty

Ingredients15
Flagged3
Safety Score6/10
polybutenepolyethylene glycolsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Fenty Beauty Stunna Lip Paint

Fenty Beauty Stunna Lip Paint

Fenty Beauty

Ingredients15
Flagged5
Safety Score3/10
dimethiconephenoxyethanolsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Fenty Beauty Icon Semi-Matte Refillable Lipstick

Fenty Beauty Icon Semi-Matte Refillable Lipstick

Fenty Beauty

Ingredients20
Flagged4
Safety Score4/10
dimethiconepolyethylene glycolsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper

Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper

Fenty Beauty

Ingredients17
Flagged3
Safety Score5/10
polybutenepolyethylene glycolsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Fenty Beauty Poutsicle Hydrating Lip Stain

Fenty Beauty Poutsicle Hydrating Lip Stain

Fenty Beauty

Ingredients16
Flagged3
Safety Score5/10
dimethiconephenoxyethanolartificial colors
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead

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Flagged

Ingredients of concern.

6 different ingredients of concern across Fenty Beauty’s product line. Each links to a full safety analysis.

7

Synthetic Fragrance

An umbrella term that can hide hundreds of undisclosed chemicals. Under US law, companies are not required to list individual fragrance components, which may include phthalates, musks, allergens, and sensitizers.

In 4 of 5 Fenty Beauty products
Hormone Disruptor
6

Polyethylene Glycol (PEG Compounds)

A family of petroleum-derived compounds used as emulsifiers, thickeners, solvents, and penetration enhancers. PEGs themselves are relatively low-toxicity, but they are frequently contaminated with ethylene oxide (a known carcinogen) and 1,4-dioxane.

In 4 of 5 Fenty Beauty products
6

Artificial Colors

Synthetic dyes derived from petroleum or coal tar, used to give cosmetics vivid colors. Many are contaminated with heavy metals and have been linked to behavioral issues, allergies, and potential carcinogenicity.

In 3 of 5 Fenty Beauty products
4

Dimethicone

A silicone-based polymer widely used in cosmetics and skincare for its smoothing, water-repellent properties. Not toxic in itself, but creates a synthetic barrier that can trap impurities, clog pores, and is not biodegradable.

In 3 of 5 Fenty Beauty products
4

Phenoxyethanol

A glycol ether used as a preservative in cosmetics, often marketed as a 'safer' alternative to parabens. At regulated concentrations (up to 1%), it is generally well tolerated, but higher concentrations can cause irritation and are toxic to infants.

In 2 of 5 Fenty Beauty products
3

Polybutene

A synthetic polymer derived from petroleum, used as a thickener, binder, and viscosity-increasing agent in lip glosses, lipsticks, and other cosmetics. Polybutene has low direct toxicity but is a petroleum-derived synthetic with environmental persistence concerns.

In 2 of 5 Fenty Beauty products
Questions

Quick answers.

Who owns Fenty Beauty?
Fenty Beauty is a joint venture between Rihanna (Robyn Rihanna Fenty) and LVMH's Kendo Brands division. LVMH is the world's largest luxury goods conglomerate, also owning Louis Vuitton, Dior, Sephora, and many other luxury brands. In 2023, reports indicated that Rihanna owns a 50% stake in the brand.
Is Fenty Beauty clean or natural?
Fenty Beauty does not market itself as a clean or natural beauty brand. The brand's focus is on shade inclusivity, performance, and accessibility. Fenty Beauty products contain conventional cosmetic ingredients including synthetic dyes, petroleum derivatives, dimethicone (silicone), phenoxyethanol, and synthetic fragrances. The brand has stated it is free from parabens and certain other restricted ingredients.
Is Fenty Beauty cruelty-free?
Fenty Beauty states that it does not test on animals and is Leaping Bunny certified. The brand does not sell in mainland China, where animal testing has historically been required for imported cosmetics. However, the brand's formulas still contain conventional synthetic ingredients common across the cosmetics industry.
A cleaner alternative

10/10 safety, 4 ingredients.

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