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Home/Brand Safety/Rare Beauty
Brand safety report

Rare Beauty.

Ingredient safety analysis based on 5 products in our database.

Safety Score

5.4/10

Products

5

Flagged Ingredients

8

The report

Full breakdown.

Rare Beauty

Los Angeles, CaliforniaFounded 2020
Safety Score5.4/10Concerning

Rare Beauty was founded in 2020 by Selena Gomez with a mission to challenge unrealistic beauty standards and support mental health through the Rare Impact Fund, which donates 1% of sales to mental health services. The brand launched exclusively at Sephora and quickly became one of the fastest-growing celebrity beauty brands. Rare Beauty's lip products include Soft Pinch Liquid Blush (also used on lips), lip creams, and tinted lip oils. The brand is formulated to be vegan and cruelty-free, but products still contain synthetic dyes, dimethicone, phenoxyethanol, and other conventional cosmetic ingredients. Rare Beauty represents the tension between mission-driven branding and the practical realities of mass-market cosmetic formulation.

Products Analyzed

Rare Beauty Soft Pinch Liquid Blush (Lip Use)7/10
Rare Beauty Kind Words Matte Lipstick4/10
Rare Beauty Soft Pinch Tinted Lip Oil5/10
Rare Beauty Stay Vulnerable Glossy Lip Balm6/10
Rare Beauty Kind Words Matte Lip Liner5/10

Flagged Ingredients Found

artificial colors(in 4 products)synthetic fragrance(in 4 products)dimethicone(in 2 products)phenoxyethanol(in 2 products)polyethylene glycolbhtpolybuteneparaffin wax
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Who Owns Rare Beauty?

Founder-Led

Parent Company

Rare Beauty, LLC

Parent Industry

Beauty & Cosmetics

Rare Beauty was founded by Selena Gomez in 2020 and is independently owned. The brand is sold exclusively through Sephora (owned by LVMH) but is not owned by LVMH or any parent conglomerate.

Corporate ownership does not automatically mean a product is unsafe. It means ingredient and sourcing decisions are influenced by a parent company whose primary business is beauty & cosmetics. Consumers deserve to know who profits from their purchases.

The line

Products by Rare Beauty.

View full ingredient analysis →
Rare Beauty Soft Pinch Liquid Blush (Lip Use)

Rare Beauty Soft Pinch Liquid Blush (Lip Use)

Rare Beauty

Ingredients14
Flagged2
Safety Score7/10
dimethiconeartificial colors
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Rare Beauty Kind Words Matte Lipstick

Rare Beauty Kind Words Matte Lipstick

Rare Beauty

Ingredients18
Flagged4
Safety Score4/10
polyethylene glycolbhtsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Rare Beauty Soft Pinch Tinted Lip Oil

Rare Beauty Soft Pinch Tinted Lip Oil

Rare Beauty

Ingredients18
Flagged4
Safety Score5/10
dimethiconephenoxyethanolsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Rare Beauty Stay Vulnerable Glossy Lip Balm

Rare Beauty Stay Vulnerable Glossy Lip Balm

Rare Beauty

Ingredients13
Flagged2
Safety Score6/10
phenoxyethanolsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Rare Beauty Kind Words Matte Lip Liner

Rare Beauty Kind Words Matte Lip Liner

Rare Beauty

Ingredients17
Flagged4
Safety Score5/10
polybuteneparaffin waxsynthetic fragrance
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead

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Flagged

Ingredients of concern.

8 different ingredients of concern across Rare Beauty’s product line. Each links to a full safety analysis.

7

Synthetic Fragrance

An umbrella term that can hide hundreds of undisclosed chemicals. Under US law, companies are not required to list individual fragrance components, which may include phthalates, musks, allergens, and sensitizers.

In 4 of 5 Rare Beauty products
Hormone Disruptor
6

Artificial Colors

Synthetic dyes derived from petroleum or coal tar, used to give cosmetics vivid colors. Many are contaminated with heavy metals and have been linked to behavioral issues, allergies, and potential carcinogenicity.

In 4 of 5 Rare Beauty products
6

Polyethylene Glycol (PEG Compounds)

A family of petroleum-derived compounds used as emulsifiers, thickeners, solvents, and penetration enhancers. PEGs themselves are relatively low-toxicity, but they are frequently contaminated with ethylene oxide (a known carcinogen) and 1,4-dioxane.

In 1 of 5 Rare Beauty products
5

BHT (Butylated Hydroxytoluene)

A synthetic antioxidant closely related to BHA, used to prevent oxidation in cosmetics and food. Less studied than BHA but shares some endocrine disruption concerns.

In 1 of 5 Rare Beauty products
Hormone Disruptor
5

Paraffin Wax

A white or colorless soft solid wax derived from petroleum, coal, or oil shale. Commonly used in lip balms, lipsticks, and candles to add structure and a smooth texture.

In 1 of 5 Rare Beauty products
4

Dimethicone

A silicone-based polymer widely used in cosmetics and skincare for its smoothing, water-repellent properties. Not toxic in itself, but creates a synthetic barrier that can trap impurities, clog pores, and is not biodegradable.

In 2 of 5 Rare Beauty products
4

Phenoxyethanol

A glycol ether used as a preservative in cosmetics, often marketed as a 'safer' alternative to parabens. At regulated concentrations (up to 1%), it is generally well tolerated, but higher concentrations can cause irritation and are toxic to infants.

In 2 of 5 Rare Beauty products
3

Polybutene

A synthetic polymer derived from petroleum, used as a thickener, binder, and viscosity-increasing agent in lip glosses, lipsticks, and other cosmetics. Polybutene has low direct toxicity but is a petroleum-derived synthetic with environmental persistence concerns.

In 1 of 5 Rare Beauty products
Questions

Quick answers.

Is Rare Beauty clean beauty?
Rare Beauty markets itself as clean at Sephora, meaning it is formulated without certain ingredients on Sephora's restricted list. However, Rare Beauty products still contain synthetic dyes, silicones, phenoxyethanol, and other conventional cosmetic ingredients. The brand's 'clean' designation is relative to Sephora's standards, which are less strict than some dedicated clean beauty certifications.
Is Rare Beauty vegan?
Rare Beauty states that 100% of its products are vegan, meaning they do not contain any animal-derived ingredients. The brand is also Leaping Bunny certified cruelty-free. However, vegan and cruelty-free designations address ingredient sourcing and testing practices, not the safety or naturalness of the synthetic ingredients used in the formulas.
What is the Rare Impact Fund?
The Rare Impact Fund is Rare Beauty's charitable initiative that donates 1% of all Rare Beauty sales to organizations that provide mental health services to underserved communities. The fund aims to raise $100 million over the next 10 years. While admirable, the charitable mission is separate from the brand's product formulation practices and ingredient choices.
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