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Home/Brand Safety/Aveeno
Brand safety report

Aveeno.

Ingredient safety analysis based on 5 products in our database.

Safety Score

4.6/10

Products

5

Flagged Ingredients

12

The report

Full breakdown.

Aveeno

Skillman, New JerseyFounded 1945
Safety Score4.6/10Concerning

Aveeno was founded in 1945 by brothers Sid and Albert Musher, who developed a bath treatment using finely milled oatmeal to soothe irritated skin. The brand was acquired by Johnson & Johnson in 1999 and is now part of Kenvue. Aveeno markets itself as a nature-inspired skincare brand centered around its Active Naturals oat formulas, and it is frequently recommended by dermatologists and pediatricians. However, many Aveeno products also contain synthetic ingredients including dimethicone, phenoxyethanol, parabens, and petroleum-derived compounds alongside the featured oat ingredients. The 'natural' positioning and oat-focused marketing can lead consumers to overlook the synthetic components of the formulations.

Products Analyzed

Aveeno Daily Moisturizing Lotion6/10
Aveeno Positively Radiant Daily Moisturizer SPF 303/10
Aveeno Ultra-Calming Daily Moisturizer SPF 153/10
Aveeno Calm + Restore Oat Gel Moisturizer7/10
Aveeno Absolutely Ageless Restorative Night Cream4/10

Flagged Ingredients Found

dimethicone(in 5 products)phenoxyethanol(in 4 products)synthetic fragrance(in 3 products)avobenzone(in 2 products)edta(in 2 products)petroleum petrolatumhomosalatebhtoctinoxateoctisalateparabenspropylene glycol
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Who Owns Aveeno?

Big Corp Subsidiary

Parent Company

Kenvue(KVUE)

Parent Industry

Consumer Health

Parent Revenue

Approximately $15.4 billion (2024)

Acquired

1999

Also Makes

NeutrogenaBand-AidTylenolListerineJohnson's Baby

Aveeno was acquired by Johnson & Johnson in 1999 and is now part of Kenvue, the consumer health company spun off from J&J in 2023.

Corporate ownership does not automatically mean a product is unsafe. It means ingredient and sourcing decisions are influenced by a parent company whose primary business is consumer health. Consumers deserve to know who profits from their purchases.

The line

Products by Aveeno.

View full ingredient analysis →
Aveeno Daily Moisturizing Lotion

Aveeno Daily Moisturizing Lotion

Aveeno

Ingredients10
Flagged2
Safety Score6/10
petroleum petrolatumdimethicone
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Aveeno Positively Radiant Daily Moisturizer SPF 30

Aveeno Positively Radiant Daily Moisturizer SPF 30

Aveeno

Ingredients13
Flagged6
Safety Score3/10
avobenzonehomosalatedimethicone
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Aveeno Ultra-Calming Daily Moisturizer SPF 15

Aveeno Ultra-Calming Daily Moisturizer SPF 15

Aveeno

Ingredients14
Flagged8
Safety Score3/10
octinoxateavobenzoneoctisalate
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Aveeno Calm + Restore Oat Gel Moisturizer

Aveeno Calm + Restore Oat Gel Moisturizer

Aveeno

Ingredients14
Flagged2
Safety Score7/10
dimethiconephenoxyethanol
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead
View full ingredient analysis →
Aveeno Absolutely Ageless Restorative Night Cream

Aveeno Absolutely Ageless Restorative Night Cream

Aveeno

Ingredients12
Flagged5
Safety Score4/10
dimethiconepropylene glycolphenoxyethanol
Numbrrrz Organic Lip Balm

Numbrrrz

Organic Lip Balm

Ingredients4
Flagged0
Safety Score10/10
Organic Coconut OilOrganic BeeswaxOrganic Jojoba OilVitamin E
Shop Numbrrrz Instead

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Flagged

Ingredients of concern.

12 different ingredients of concern across Aveeno’s product line. Each links to a full safety analysis.

8

Parabens

A class of synthetic preservatives used to prevent microbial growth in cosmetics and personal care products. Parabens can mimic estrogen in the body, raising concerns about endocrine disruption and links to breast cancer.

In 1 of 5 Aveeno products
Carcinogen LinkedHormone Disruptor
7

Petroleum / Petrolatum

A semi-solid mixture of hydrocarbons derived from petroleum refining. Widely used as a moisture barrier in lip balms, lotions, and ointments. When inadequately refined, it can be contaminated with polycyclic aromatic hydrocarbons (PAHs), which are linked to cancer.

In 1 of 5 Aveeno products
Carcinogen Linked
7

Synthetic Fragrance

An umbrella term that can hide hundreds of undisclosed chemicals. Under US law, companies are not required to list individual fragrance components, which may include phthalates, musks, allergens, and sensitizers.

In 3 of 5 Aveeno products
Hormone Disruptor
7

Octinoxate

A chemical UV filter used in sunscreens and SPF cosmetics. It absorbs UVB radiation and is one of the most common sunscreen ingredients worldwide. Like oxybenzone, it is an endocrine disruptor and harmful to coral reefs.

In 1 of 5 Aveeno products
Hormone Disruptor
6

Homosalate

A chemical UV filter that absorbs UVB radiation. Used in sunscreens and SPF cosmetics, homosalate is an endocrine disruptor that breaks down into more toxic byproducts under UV exposure.

In 1 of 5 Aveeno products
Hormone Disruptor
5

Avobenzone

One of the few chemical UV filters that provides good UVA protection. However, it is photounstable, breaking down rapidly under UV light and losing effectiveness within 30 minutes unless stabilized by other chemicals.

In 2 of 5 Aveeno products
5

BHT (Butylated Hydroxytoluene)

A synthetic antioxidant closely related to BHA, used to prevent oxidation in cosmetics and food. Less studied than BHA but shares some endocrine disruption concerns.

In 1 of 5 Aveeno products
Hormone Disruptor
5

Octisalate

A chemical UV filter that absorbs UVB radiation and is commonly used as a secondary sunscreen agent to boost SPF values. Octisalate also acts as a solvent for other UV filters like avobenzone.

In 1 of 5 Aveeno products
Hormone Disruptor
5

Propylene Glycol

A synthetic liquid used as a humectant, solvent, and penetration enhancer in cosmetics. While considered safe at low concentrations, it is a skin irritant at higher levels and enhances absorption of other ingredients — including harmful ones.

In 1 of 5 Aveeno products
4

Dimethicone

A silicone-based polymer widely used in cosmetics and skincare for its smoothing, water-repellent properties. Not toxic in itself, but creates a synthetic barrier that can trap impurities, clog pores, and is not biodegradable.

In 5 of 5 Aveeno products
4

Phenoxyethanol

A glycol ether used as a preservative in cosmetics, often marketed as a 'safer' alternative to parabens. At regulated concentrations (up to 1%), it is generally well tolerated, but higher concentrations can cause irritation and are toxic to infants.

In 4 of 5 Aveeno products
4

EDTA (Ethylenediaminetetraacetic Acid)

A chelating agent used in cosmetics to bind metal ions that would otherwise degrade the product or reduce preservative effectiveness. EDTA itself has low direct toxicity, but it is extremely persistent in the environment and can mobilize heavy metals in water systems.

In 2 of 5 Aveeno products
Questions

Quick answers.

Is Aveeno really natural?
Aveeno's marketing emphasizes its use of oat extracts, which are indeed natural ingredients. However, most Aveeno products contain a combination of natural and synthetic ingredients. Common synthetic ingredients in Aveeno products include dimethicone (a silicone), phenoxyethanol (a preservative), cetyl alcohol, and various other processing aids. The brand's name suggests naturalness, but the full ingredient lists tell a more complex story.
Who owns Aveeno?
Aveeno is owned by Kenvue, the consumer health company spun off from Johnson & Johnson in 2023. Kenvue also owns Neutrogena, Band-Aid, Tylenol, and many other consumer health brands. Aveeno was acquired by J&J in 1999 and has been a core brand in their skincare portfolio since then.
Does Aveeno contain parabens?
Some Aveeno products contain parabens, though the brand has been reformulating many products to remove them. Aveeno's newer formulations tend to use alternative preservatives like phenoxyethanol and ethylhexylglycerin. However, older or less frequently updated products in the line may still contain methylparaben or propylparaben. Always check the specific product's ingredient list.
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